In this inaugural episode of the Coffee Memo podcast Covoya's Managing Director, Rob Stephen, discusses the implications of tariffs on the coffee industry, particularly focusing on the recent increases in tariffs on Brazilian coffee. He explains the nature of tariffs, their intended purpose, and the current uncertainty in the market. Rob provides insights into how coffee roasters can adapt to these changes, emphasizing the need for strategic planning and exploring alternative coffee sources.

Episode Notes

Takeaways

• Understanding tariffs is important for coffee industry players.
• Current tariffs on coffee are broad and uncertain.
• Brazilian coffee is significantly impacted by new tariffs.
• Roasters need to consider short-term and long-term strategies.
• Substituting Brazilian coffee with other sources is a consideration.
• The coffee market is reacting to tariff news with caution.
• Planning based on rumors can lead to poor business decisions.
• Exploring coffee blends can help mitigate tariff impacts.
• Communication with customers about changes is vital.

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