In this episode of Another Cup, host Mark Inman interviews Rae Tran from Karmic Circle Coffee Trading, discussing the evolution of Vietnamese coffee, innovative processing methods, and the challenges faced in the coffee industry. Rae Tran shares insights on the importance of quality over quantity, the unique position of Vietnamese coffee in the specialty market, and the future plans.

Episode Notes

• Rae Tran aims to uplift the quality of Vietnamese coffee.
• Karmic Circle Coffee Trading focuses on quality rather than quantity.
• Innovative processing methods are being introduced in Vietnam.
• The US market is diverse and seeks unique coffee offerings.
• Rae credits Miguel from Paradise for his mentorship.
• Vietnam is experiencing a mini Renaissance in specialty coffee.
• The company imports between three and five tons of coffee annually.
• Pre-orders help minimize risks for small operations.
• Instagram is the best way for roasters to connect with Karmic Circle.
• The current political climate poses challenges for coffee importers.

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