Brazil Ltd. Edition Pieter Johannes Natural

History of Coffee in Brazil

American colonists had been drinking coffee for fifty years before the first coffee seed was planted in Brazil in 1727. A hundred years later, Brazil accounted for 30% of the world’s coffee supply. A hundred years after that, in the 1920’s, Brazil held a virtual monopoly, producing 80% of the world’s coffee. Although Brazil’s market share peaked at 80% in the 1920’s, its continuing status as the world’s largest coffee producer still gives the country considerable influence on the market and coffee prices. It is said that when Brazil sneezes, the coffee world catches cold. In 1975, a “black frost” destroyed over 70 percent of the crop in Brazil and coffee prices doubled world-wide. Brazil was a founding member of the Pan-American Coffee Bureau, which invented the concept of a “coffee break,” during an advertising campaign in the early 1950’s.