In this episode of The Exchange, Mark Inman and Todd Mackey discuss the value of working with a coffee trader. They emphasize the importance of building a relationship with a trader who understands your business and can provide personalized service. They highlight the advantages of working with a trader who has expertise in areas such as market knowledge, finance, or social and environmental issues. They also discuss the red flags to watch out for when choosing a trader and the benefits of a long-term relationship, including assistance with equipment sales and acquisitions.

Episode Notes

• 00:00 Introduction and Overview
• 03:01 The Value of Working with a Coffee Trader
• 14:26 Choosing the Right Coffee Trader for Your Business
• 33:16 Trust and Communication in Coffee Trading
• 35:09 Understanding Long Coffee and Legally Binding Contracts
• 46:07 The Importance of Fair Pricing and Value
• 53:27 The Role of Trucking Companies in Coffee Delivery
• 01:00:01 Building Strong Relationships in the Coffee Industry

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