In this episode of the Exchange Coffee Podcast, hosts Mark Inman and Todd Mackey delve into the intricacies of coffee blending, exploring its purpose, economic implications, and the quest for quality. They discuss the reasons behind blending, including appealing to a broader audience, maintaining economic viability, and enhancing the overall quality of coffee. The conversation highlights the importance of blending in the specialty coffee industry and its potential to create signature blends that resonate with consumers. The hosts also touch on the evolving landscape of coffee blending and its significance for the future of the coffee market.

Episode Notes

Takeaways

• Blending serves multiple purposes in the coffee industry.
• All coffee can be considered a blend in some form.
• Blending can appeal to a wider audience and create signature flavors.
• Economic factors play a crucial role in coffee blending decisions.
• Quality can be enhanced through thoughtful blending.
• Signature blends can become the cornerstone of a coffee brand.
• The market for coffee is evolving, and blending is a key strategy.
• Blending allows for flexibility in pricing and quality targets.
• Consumer preferences influence the types of blends that succeed.
• The future of coffee blending will require innovation and adaptation.

Chapters

• 00:00 Introduction to Coffee Blending
• 01:04 The Purpose of Blending
• 10:50 Economic Considerations in Blending
• 20:26 Blending for Quality
• 35:28 The Future of Coffee Blending

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