In this conversation, Mark and Todd chat with Casey Wojtalewicz from Canyon Coffee about the startup years at Canyon and regenerative organic certification. Casey shares how he and his girlfriend started Canyon Coffee in 2016 and built it from a roaster in their apartment to a wholesale business with hundreds of accounts. They also discuss the significance of the name Canyon and their commitment to organic and regenerative agriculture. Casey explains the importance of supporting farmers who have taken the leap to get organic certification and how regenerative agriculture can help mitigate the effects of climate change. They also touch on the market reception of regenerative organic coffee and its potential to make a significant impact on the environment.

Episode Notes

• Canyon Coffee started in 2016 as a roaster in Casey's and his girlfriend's apartment and has grown into a wholesale business with hundreds of accounts.
• They are committed to organic and regenerative agriculture and believe in supporting farmers who have taken the leap to get organic certification.
• Regenerative agriculture has the potential to draw down carbon and mitigate the effects of climate change.
• The market reception of regenerative organic coffee has been positive, especially in LA where people are willing to spend money on products that have a positive impact.

• 00:00 Introduction and Podcast Fame
• 02:21 The Early Years of Canyon Coffee
• 06:29 The Bonding Power of Coffee
• 10:19 The Significance of Organic and Regenerative Agriculture
• 20:24 The Market Reception of Regenerative Organic Coffee
• 27:07 The Environmental Impact of Regenerative Coffee
• 28:29 Conclusion and Contact Information

Explore More of The Exchange