The coffee industry has had its share coffee spokespeople over the years, both fictional and nonfictional; but for longevity and pure iconic-ness, none of them can really compare to Juan Valdez, the advertising character who has been representing National Federation of Colombian Coffee Growers for over 60 years.

Episode Notes

You are probably familiar with the image of Juan Valdez, his signature mustache, traditional garb, and faithful mule in tow. But there are 10 things you probably didn’t know, from the name of his donkey to how many actors have played the character.

Written and read by Mike Ferguson.

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