In this audio blog, Mike Ferguson explores the current state of green coffee prices, questioning whether they are truly unprecedented or simply unusual. He delves into the historical context of coffee pricing, the impact of inflation, and the psychological effects of price expectations among consumers. Ferguson emphasizes the importance of understanding these dynamics within the coffee industry and reflects on the resilience of coffee as a commodity.

Episode Notes

• Current green coffee prices are unprecedented in nominal dollars.
• The term 'unprecedented' can create unnecessary uncertainty.
• Inflation must be considered when discussing coffee prices.
• Historical prices show that coffee has survived similar challenges.
• The average price of green coffee has often run contrary to other costs.
• Specialty coffee roasters often fail to raise prices appropriately.
• Consumers have different price expectations for coffee compared to other goods.
• The coffee market has experienced significant price fluctuations historically.
• Understanding inflation is crucial for coffee industry stakeholders.
• Coffee has a history of resilience despite market challenges.