This conversation focuses on the upcoming Grow event hosted by Covoya and OFI in Guatemala, discussing its significance in the coffee industry, attendee experiences, logistics, sustainability initiatives, and innovations such as a silent auction for micro lots. The dialogue emphasizes the importance of networking and education within the coffee community.

Episode Notes

• The Grow event allows attendees to experience an entire coffee region in one country.
• Networking opportunities with coffee producers and customers from around the world.
• Sustainability is a key focus, with educational presentations on carbon and water footprints.
• Logistics in Guatemala can be challenging but manageable with proper planning.
• Casa Santo Domingo offers a unique and beautiful venue for the event.
• Cupping sessions will include data on sustainability impacts of the coffees.
• A silent auction for micro lots will provide new opportunities for attendees.
• The event aims to foster conversations about challenges and opportunities in the coffee market.
• Attendees will gain insights into sustainability initiatives in coffee production.
• The Grow event is an invite-only experience, but interested parties can reach out for possibilities.

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